Animaccord is responsible for both producing the animated series and allowing licensing by partners. 'I organized the marketing structure and licensing structure of the company that we have now.' These days, that company, Animaccord, has around 150 employees and Loveyko remained the CEO until 2019. 'The first episodes were highly popular and I understood that the brand has a high potential,' Loveyko revealed. In the beginning, Loveyko was mainly responsible for 'the financial part' of Masha and the Bear, but eventually he and Kuzovkov became co-producers. At the time, Kuzovkov had been searching for an investor. 'Oleg had a very bright idea: to make a 3D CGI animated cartoon for children about a little girl named Masha and her friend Bear,' Loveyko explained in an interview. In 2007, when Dmitriy Loveyko was working in Russia as the director of business development for an aviation company, his college friend introduced him to Oleg Kuzovkov - a man with an extensive background in animation. Here’s the untold truth of your little one’s favorite show. 'Together with a rag-tag group of friendly animals that have made the forest their home,' reads the series’ official description, ' Masha and the Bear entertains adults and children alike, teaching viewers about creativity, loyalty and true friendship.' But there’s more to it than that. Although Bear is usually on the receiving end of Masha’s antics, he is her loving, self-appointed protector. She’s curious, if not mischievous, and she lives in a train station in the forest, naturally. If her friendship with a bear didn’t give it away, Masha is not your typical young girl.

Although your preschooler could probably explain it to you best, the animated series is loosely based on a Russian fairytale and follows the story of a 3-year-old girl named Masha and her best friend, a retired circus bear, aptly named Bear. Children’s cartoon Masha and the Bear’s very first episode was uploaded to YouTube in September 2014, but the show originally made its debut in Russia back in 2009 as Masha i Medved.

Masha and bear video games